Agenda

Track 1

8:00 am

9:00 am

10:00 am

10:45 am

11:15 am

12:15 pm

1:15 pm

1:45 pm

2:45 pm

3:15 pm

4:00 pm

5:00 pm

5:15 pm

Registration & Breakfast

8:00 am - 9:00 am (60 min)
Track 1

What Won ‘24: Enduring Campaign Lessons from a Tumultuous Campaign Cycle  

9:00 am - 10:00 am (60 min)
Track 1

From Broadcast to Digital: Advertising and Placement Lessons from ’24

10:00 am - 10:45 am (45 min)
Track 1

Morning Networking Break

10:45 am - 11:15 am (30 min)
Track 1

Making Sense of the 2024 Map: Turnout Trends and Demographic Shifts

11:15 am - 12:15 pm (60 min)
Track 1

Lunch

12:15 pm - 1:15 pm (60 min)
Track 1

Post-Election Analysis: The Future of Political Advertising on CTV

1:15 pm - 1:45 pm (30 min)
Track 1

Presented by LG Ads

2024 Case Study Sessions

1:45 pm - 2:45 pm (60 min)
Track 1

1: A Big Year for Political Merch: What Drove Donors?
2: From AI to Ad Disclosure: Enforcement Trends from ‘24
3: Forging Forward: SMS in 2025 (Presented by MissionWired)
4: Cut Through the Noise: Using Phones to Engage with Voters in an Oversaturated Market (Presented by Campaign Headquarters)

Afternoon Networking Break

2:45 pm - 3:15 pm (30 min)
Track 1

From Fundraising to Creative: The Role of AI in ’24 and Where We Go From Here

3:15 pm - 4:00 pm (45 min)
Track 1

Postscript Pours: Behind the Ads: Winning Political Creative from the 2024 Election

4:00 pm - 5:00 pm (60 min)
Track 1

Networking Happy Hour

5:15 pm - 7:15 pm (120 min)
Track 1

Astro Beer Hall
1306 G St NW
Washington, DC 20005

Get Tickets

The 2024 Election Postscript Conference will focus on one thing: What worked and what didn’t from the top of the ballot on down.

Buy Tickets