Agenda
Track 1
8:00 am
9:00 am
9:45 am
10:30 am
11:00 am
11:45 am
12:30 pm
1:30 pm
2:00 pm
3:00 pm
3:15 pm
4:00 pm
5:00 pm
5:15 pm
What Won ‘24: Enduring Campaign Lessons from a Tumultuous Campaign Cycle
9:00 am - 9:45 am (45 min)
Track 1
From Broadcast to Digital: Advertising and Placement Lessons from ’24
9:45 am - 10:30 am (45 min)
Track 1
Making Sense of the 2024 Map: Turnout Trends and Demographic Shifts
11:00 am - 11:45 am (45 min)
Track 1
Post-Election Analysis: The Future of Political Advertising on CTV
1:30 pm - 2:00 pm (30 min)
Track 1
Presented by LG Ads
2024 Case Study Sessions
2:00 pm - 3:00 pm (60 min)
Track 1
1: A Big Year for Political Merch: What Drove Donors?
2: From AI to Ad Disclosure: Enforcement Trends from ‘24
3: From Broadcast to Streaming: Getting Your Linear and CTV Strategies in Sync
4: Cut Through the Noise: Using Phones to Engage with Voters in an Oversaturated Market (Presented by Campaign Headquarters)
From Fundraising to Creative: The Role of AI in ’24 and Where We Go From Here
3:15 pm - 4:00 pm (45 min)
Track 1
Postscript Pours: Behind the Ads: Winning Political Creative from the 2024 Election
4:00 pm - 5:00 pm (60 min)
Track 1
Networking Happy Hour
5:15 pm - 7:15 pm (120 min)
Track 1
Astro Beer Hall
1306 G St NW
Washington, DC 20005
Track 1
8:00 am
9:00 am
9:45 am
10:30 am
11:00 am
11:45 am
12:30 pm
1:30 pm
2:00 pm
3:00 pm
3:15 pm
4:00 pm
5:00 pm
5:15 pm
Get Tickets
The 2024 Election Postscript Conference will focus on one thing: What worked and what didn’t from the top of the ballot on down.