Agenda
Track 1
8:15 am
9:15 am
10:00 am
10:30 am
11:00 am
12:00 pm
1:00 pm
1:45 pm
2:15 pm
3:15 pm
3:30 pm
4:15 pm
5:00 pm
What Won ‘24: Enduring Campaign Lessons from a Tumultuous Campaign Cycle
9:15 am - 10:00 am (45 min)
Track 1
2024 Case Study Sessions
11:00 am - 12:00 pm (60 min)
Track 1
1: How Political Influencers Shaped the ’24 Narrative
2: AI-Powered Digital Fundraising
3: A Big Year for Political Merch: What Drove Donors?
4: The Science of Turnout: Data-Driven Mobilization in ‘24
Roundtable Discussions
1:00 pm - 1:45 pm (45 min)
Track 1
1: Text Trends in the Presidential Cycle: Messaging and Fundraising
2: Ad Tech Lessons from ’24: Data, Targeting and Ad Delivery
3: Targeted Outreach: How Campaigns and Orgs Deployed Direct Mail in ‘24
4: Talent Retention and Hiring After a Presidential Year
Algorithmic Democracy: How AI Shaped Campaigns in 2024 and Where We Go From Here
1:45 pm - 2:15 pm (30 min)
Track 1
2024 Case Study Sessions
2:15 pm - 3:15 pm (60 min)
Track 1
1: Where Did the Money Go in ‘24?
2: Creating Visual Impact: Branding and Design Lessons
3: From Broadcast to Streaming: Getting Your Linear and CTV Strategies in Sync
4: From AI to Ad Disclosure: Enforcement Trends from ‘24
Digital Deluge: How Online Fundraising Moved Forward in the ’24 Campaign Cycle
3:30 pm - 4:15 pm (45 min)
Track 1
Postscript Pours: Behind the Ads: Winning Political Creative from the 2024 Election
4:15 pm - 5:00 pm (45 min)
Track 1
Track 1