Agenda
8:30 am
9:30 am
10:15 am
11:15 am
11:45 am
12:30 pm
1:30 pm
2:00 pm
2:45 pm
3:00 pm
3:30 pm
3:45 pm
Registration & Breakfast
Mapping the Midterms: Messaging, Media and Strategy
A forward-focused look at what will matter in 2026 from media and messaging to the strategic impacts of redistricting.
Case Study Sessions
Fast-paced presentations focused on key strategic lessons from specific campaigns. Each case study offers a behind-the-scenes look at the tactics that shaped real races.
Morning Networking Break
From Broadcast to Stream to Feed: Where Ads Will Land in ‘26
A cross-channel advertising deep dive, comparing effectiveness and cost in different formats with lessons learned from the past two years.
Lunch
From Boom to Bust? The State of Play in Political Fundraising — Email, Text and Everything in Between
How fundraisers are navigating donor fatigue and a hyper-competitive email and text environment to continue fueling grassroots giving.
Sizing Up the New Map: Demographics, Turnout and Reaching Persuadable Voters in a Polarized Climate
Real-world insights into what’s motivating a shifting electorate and the demographic and turnout trends that will impact the ‘26 midterms.
Afternoon Networking Break
AI in ’26: Hype vs. Real Impact in Campaign Strategy
Separating flash from function, we’ll talk about how AI actually evolved in ‘25 and how it will shape campaign workflows in the midterm year.
Off-Year Insights: One Big Lesson
Strategists from different off-year races will present one big strategic lesson from a 2025 campaign.
8:30 am
9:30 am
10:15 am
11:15 am
11:45 am
12:30 pm
1:30 pm
2:00 pm
2:45 pm
3:00 pm
3:30 pm
3:45 pm
Get Tickets
The 2025 Election Postscript Conference will focus on one thing: What’s working — and what’s not — as we gear up for the 2026 midterms.