Brent Buchanan
Founder & CEO
Cygnal
About Brent Buchanan
Brent Buchanan is an international pollster, messaging strategist, and author based in Washington, DC. Buchanan, who was recognized by the American Association of Political Consultants as a “40 Under 40” and by Campaigns & Elections as a “Rising Star,” has served in numerous polling, comms, and strategy roles for governors, presidents, legislative leaders, and major corporations. He serves on the board of the International Association of Political Consultants and was formerly its treasurer. Brent is Founder & CEO of Cygnal, an award-winning international polling, public opinion, and predictive analytics firm also based in Washington, DC, whose clients include Fortune Global 500 companies, foreign heads of state, presidential campaigns, U.S. senators, congressmen, dozens of state legislative caucuses, and trade associations. The company was recognized by Inc. 5000 as the fastest growing private research company in the U.S. and in the top 15% of growth for all private American companies.
Buchanan helped create Cygnal’s proprietary Emotive Analysis which quantitatively analyzes voter emotions, allowing campaigns to bypass the logical brain and tap directly into the heart of what voters are feeling, not just thinking. He presents around the world on how to determine and then speak to voters’ and citizens’ values and internal drivers that drive behavior and choice. Brent does not have any free time because his most important priority is his wife of 15 years and five children ranging from age 9 to age 16.