Brent Buchanan
President
Cygnal
About Brent Buchanan
Brent Buchanan is an international pollster and messaging strategist based in Washington, DC. Buchanan, who was recognized by the American Association of Political Consultants as a “40 Under 40” and by Campaigns & Elections as a “Rising Star,” has served in multiple polling, communication, and strategy roles for governors, presidents, legislative leaders, and major corporations. He serves on the executive committee of the International Association of Political Consultants and as its treasurer.
Brent is founder and president of Cygnal, an award-winning international polling, public opinion, and predictive analytics firm also based in Washington, DC, whose clients include Fortune Global 500 companies, foreign heads of state, presidential campaigns, U.S. senators, congressmen, dozens of state legislative caucuses, and trade associations. The company is recognized by Inc. 5000 as the fastest growing private research company in the U.S. and in the top 15% of growth for all private American companies. Cygnal conducted more than 800 surveys in 2020 and over 1,300 surveys in 2022 in U.S. and 17 other countries with a 96% accuracy rate.
Buchanan helped create Cygnal’s proprietary Emotive Analysis which quantitatively analyzes voter emotions, allowing campaigns to bypass the logical brain and tap directly into the heart of what voters are feeling, not just thinking. He speaks regularly on how to determine and then speak to voters’ and citizens’ values and internal drivers that drive behavior and choice. Brent does not have any free time because his most important priority is his wife of 15 years and five children ranging from age 7 to age 14.